Integration SAP C/4HANA Sales Cloud

SAP C/4HANA is a customer experience and eCommerce cloud platform consisting of 5 components: SAP Marketing Cloud, SAP Customer Cloud, SAP Sales Cloud, SAP Service Cloud and SAP Customer Data Cloud. 

The developers from Camelot ITLab have developed a plugin to connect SAP C/4HANA Sales Cloud and CleverReach, which allows you to synchronize target group and campaign details quickly and easily between SAP C/4HANA Sales Cloud and CleverReach. Benefit from optimal processes in sales and marketing that ensure the best possible customer experience.

For all your sent mailings, recipient interactions and reports are directly synchronized with your SAP Sales Cloud. This allows you to evaluate the performance of your emails and consider the reporting figures for future campaigns. With the integration, new recipients can also be recorded as leads and interactions of new recipients can be viewed in the SAP Sales Cloud.


  • Transfer target groups and mailing campaigns from SAP C/4HANA Sales Cloud to CleverReach
  • Synchronization of recipient attributes (e.g. title, name) allows you to create personalized emails
  • Use newsletters as templates for new campaigns
  • Store sent mailings as an attachment in the SAP Sales Cloud campaign
  • Synchronize marketing agreements between both systems
  • Synchronize reports, statistics and recipient actions between CleverReach and SAP C/4HANA Sales Cloud
  • Automatically capture newsletter subscriptions as leads in the SAP Sales Cloud and add them to target groups


The interface implementation is realized with the SAP Cloud Platform Integration. This makes the installation and connection very technical. The Camelot ITLab team will gladly take care of the installation in the SAP Cloud Platform Integration, as well as the necessary configurations in SAP C/4HANA Sales Cloud and in CleverReach for you. Further information and the contact details of your contact person at Camelot ITLab can be found here.