To personalize links in your mailing, enter the links for each recipient in the right data field.
Do so, e.g., via an import of a CSV file. Find general instructions on import here.
Here's an exemplary file:
Create a data field for the link in the recipient list under [Settings] - [Fields] or during the import. Also remember the place holder:
When you now insert a link in your mailing , you can simply insert the place holder in the URL field by keying it in. The curly brackets are part of the place holder:
Now each recipient gets the individual link target.