With our simple tips you can quickly and easily collect addresses of your prospective customers and then draw their attention to you again and again with appealing newsletters.
Fact is: Many (potential) customers come to your booth or POS, are interested, but you may be busy or there is no other member of your team available. If no information material is available now, this contact is lost.
Even if there's a first contact, the customer might forget you quickly. Don't let that happen! Create Touch points. Keep in touch with your customer and regularly re-engage the customers you already have.
If you implement these approaches correctly and observe our important notes at the end of this article, you have the advantage that you generate all addresses in compliance with the law and our Anti-Spam Requirements.
Approach 1 - The list
Creating a simple list with 3 columns is a quick and easy approach to win new recipient data: email address, date, signature - that's all you need. Please keep in mind, however, that some recipients will not choose this way, as their address will be visible to other people when they enter it in your list. This is still a very popular approach in seminars, courses, events and meetings.*
Download this example at this end of this article as a Word file and customize it to your needs (logos, colors, etc.). The important note text is already included and only needs to be filled with your data.
Approach 2 - The form
One form per recipient in which they enter their data and give their consent by signature. It's enough to have a form the size of a post car with fields for the email address and (if needed) other data and signature with the respective and clearly phrased notes.*
In contrast to the 1st approach, their data cannot be viewed by others and is preferably used at trade fairs and at the POS.
Tip:
The business card can also be connected with the form at this point (e. g. via tracker). Along with the signature this is also a form of consent. Simply receiving a business card, however, doesn't constitute legal consent.
Approach 3 - The sweepstake
As recpients have to enter their data to take part in the sweepstake, this is a good way to generate new contacts for your newsletter at the same time. Please note, however, Please note, however, that the participation in the sweepstake may not be linked to the consent of receiving a newsletter, i.e. a newsletter subscription may not be a prerequisite for participation in the sweepstake. The consent for receiving a newsletter always has to take place separately and voluntarily via checkbox.*
Approach 4 - Digitally, via a tablet (iPad) or a computer
Set up a tablet or a computer at your booth and let an employee or a hostess collect the data. You can also place these devices at the counter or door of your POS.
The required data is entered on a displayed interface. The recipients gets a link via email which they have to confirm. An internet connection is required for this approach.
We offer the right tool for this: Simply use ourforms. You can also directly integrate them on your website. The legally valid Double-Opt-In procedure is already part of the system.
*Important notes:
- There's one thing all of these approaches have in common: A note has to be included regarding the kind, extend and purpose you want to use the data for, as well as the option to withdraw consent.
The note could e.g. look like this: I agree that XXX GmbH will regularly send me information on news and product offers by email. I can withdraw my consent to XXX GmbH at any time by sending an email to XXX@XXX.
- Additionally, all offline forms need to be signed.
- Any communication channels such as telephone, email or SMS must be confirmed and queried separately if you offer them.
- These documents must be kept in a safe place.
- Should the legal requirements change, you are obliged to adapt your processes.
- CleverReach.docx500 KB