Newsletter Editor: Insert unsubscribe link

By law, you are required to provide your recipients with an unsubscribe option.
We will show you where to find this feature in CleverReach and how to integrate it into your own template.

Insert unsubscribe link via text edit options

  1. CIick on the Newsletter Editor, click on a text field element or place it in the desired location in your email. Various formatting tools will appear automatically.

  2. Click the curly bracket icon {} > Links > Unsubscribe link.

  3. The Unsubscribe link pop-up window opens.
    Enter there only the exact text that should be linked.

  4. Click on Apply.
    The unsubscribe link is now highlighted and appears as blue text in the element.

Include unsubscribe link with HTML tag

If you want to include the unsubscribe directly via HTML into your template, you have to insert the following HTML tag into the source code (example):

You can <a href="{UNSUBSCRIBE}">here</a>.

This system variable automatically generates an unsubscribe link which your subscribers can use to opt-out of your newsletter list. You have further options to tailor the unsubscribe process. E.g. you can alter the unsubscribe texts and the type of unsubscribe used (double opt-out or direct opt-out).

Of course you also have the option to set up your individual unsubscribe process. Please note that in this case you are responsible for the proper functioning and the synchronization of data. If a contact unsubscribes from a newsletter using your unsubscribe process this information must be passed on to the CleverReach database.

Important notes:

  1. Make sure that the variable contains only capital letters and is framed by curly brackets.
  2. You will see the unsubscribed contacts in the reporting section only if they used the CleverReach unsubscribe functionality.
  3. When a contact has unsubscribed he will be set to inactive within the group. We recommend to not delete the contact.
  4. The unsubscribe always applies to the group through which the recipient was contacted.
  5. The unsubscribe option is automatically integrated in the CleverReach templates.