As part of the multi-channel tracking through intelliAid you can identify metrics and KPIs such as clicks, CPO, ROI etc. and get an in-depth analysis of how the newsletter channel factors into your overall marketing mix.
Integration of the intelliAid tracking
- Create a newsletter channel in intelliAid: In the area channel click on add channel or API account and select CleverReach under newsletter.
- On the following page you need to confirm the creation of the new channel and copy the tracking ID string.
- This tracking ID string you then need to insert into your CleverReach account under [My Account] > [Extras] > [Integrations] > [IntelliAd] > [Create new link].