Targeted segmentation of recipients is crucial to maximize the effectiveness of your email marketing. The individual user data provides valuable insights for future mailings.
Have you integrated registration forms for different topics on your website and want to send the recipients automated emails via the Autoresponder? CleverReach is the ideal solution for this:
There are different ways to separate contacts within a group. One way is to do this is through segments. This means that you simply need to ask for certain information that can then be filtered by. For this purpose you need to create a database field within the recipient groups that can capture this information, e.g. topic
Filtering based on selected data
Segments are used to request certain information in the form, which can then be filtered. The recipient can choose between different topics in the form on your website.
For this purpose you need to create a database field within the recipient groups that can capture this information, e.g. topic:
After the form has been submitted you will have the option to filter this information by using segments. Go to the respective group and create a segment with the desired criteria. The following example will filter all recipients that have chosen “dog”.
Conditions can be freely defined. For example, you can also filter for all recipients who have saved "dog" and "cat" as a selection.
It is also possible to insert selection lists or radio buttons in the form so that the recipient can only make one selection.
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