Using custom elements for dynamic interfaces

Via dynamic interfaces (e.g. eBay, Amazon or RSS) you can import content for use in your email campaigns into CleverReach.

Please note: This helpcenter post describes how to proceed with our Classic Editor and Newsletter Editor for creating newsletters. The Classic Editor is no longer technically developed.  

We recommend creating your emails in our new Newsletter Editor from now on. It is continuously developed, much easier to use and it offers lots of valuable and handy features.

Import of dynamic content in the Classic Editor

To load dynamic content click in the Classic Editor on [Dynamic elements] in the side bar on the right, mark the source you want to use (e.g. RSS) and drag it to the desired spot within your email.

In a next step (depending on your previous selection) you need to enter the necessary information (e.g. RSS-URL) and click on [Search]. Then select an article and click [OK]. In the next step you can then select the predefined element for the import of content into your email.

Import of dynamic content in the Newsletter Editor

To load your content in the Newsletter Editor, use the [Layouts] element and insert it at the desired location in your newsletter:


In the next step, click the magic pencil in the upper left corner of the orange frame:


You can now paste your URL or RSS URL, search and paste your content:


Using custom elements for import

In CleverReach you can also use custom elements to import content. For this you need to create a new element which contains special template tags. This ensures that the data is imported correctly. Use the following tags to define dynamic content using custom elements:

Importing a headline:

<!--#html name="title" #--><h2>Headline</h2><!--#/html#-->

Import content:

<!--#html name="description" #-->Content<!--#/html#-->

Importing a link to an article:

<!--#html name="url" mode="simple"#--><a href="#">Click here</a><!--#/html#-->

Importing an image:

<!--#image name="image" #--><img src="" align="left" /><!--#/image#-->

Import a price

<!--#html name="price"#-->0,00 Dollar<!--#/html#-->

Provided these tags have been created correctly you can now select your custom elements when creating an email.

If the element you created is not displayed in the selection of elements the above tags are either missing or haven not been used correctly. You will find a sample element at the bottom of this article.

Important notes

  • Take note of the CleverReach template technology!
  • Depending on the source of the dynamic content the results may vary.
  • You can import dynamic content via the MyContent interface. Find out more here.
  • CleverReach does not offer support for custom elements or templates.