Using custom elements for dynamic interfaces

This template technique refers to the Classic Editor. Technically, the Classic Editor is no longer supported. We recommend you to create your mailing in our Newsletter Editor in the future.

In this article we will give you an insight into how you can integrate custom elements into your email campaigns to create a dynamic and engaging user experience. 

The dynamic interfaces (e.g. eBay, Amazon or RSS) allow you to import content from existing sources into your CleverReach mailing.

Import of dynamic content into the Classic Editor

To load dynamic content click in the Classic Editor on [Dynamic elements] in the right side bar, select the source you want to use (e.g. RSS) and drag it to the desired spot within your email.

In a next step (depending on your previous selection) you need to enter the necessary information (e.g. RSS-URL) and click on [Search]. Then select an article and click [OK]. In the next step you can then select the predefined element for the import of content into your email.

Using custom elements for import



In CleverReach you can also use custom elements to import content. For this you need to create a new element which contains special template tags. This ensures that the data is imported correctly. Use the following tags to define dynamic content using custom elements:

Importing a headline:

<!--#html name="title" #--><h2>Headline</h2><!--#/html#-->

Import content:

<!--#html name="description" #-->Content<!--#/html#-->

Importing a link to an article:

<!--#html name="url" mode="simple"#--><a href="#">Click here</a><!--#/html#-->

Importing an image:

<!--#image name="image" #--><img src="" align="left" /><!--#/image#-->

Import a price

<!--#html name="price"#-->0,00 Dollar<!--#/html#-->

Provided these tags have been created correctly you can now select your custom elements when creating an email.

If the element you created is not displayed in the selection of elements the above tags are either missing or haven not been used correctly. You will find a sample element at the bottom of this article.

Important notes

  • Take note of the CleverReach template technology
  • Depending on the source of the dynamic content the results may vary.
  • You can import dynamic content via the MyContent interface. Find out more here.
  • CleverReach does not offer support for custom elements or templates.