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Forms (Beta) - Overview and functions

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CleverReach provides several modules for managing newsletter subscribers. This article provides an overview of the types of modules and their functions.

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Subscription form

(→ You can find more information in our article Create and edit subscription forms)

Sign-up forms allow your website visitors to sign up for your newsletter and receive regular updates and information from you. You can easily create and customise sign-up forms to ensure they perfectly match your branding and request relevant information.

Functions:

  • Recording of e-mail addresses and optional further information such as name, age, interests, etc.
  • Customisable fields and layouts to adapt the form to the design of your website.
  • Integration of double opt-in procedure to confirm newsletter registration.
  • Automatic forwarding after successful login.

Unsubscribe form

(→ You can find more information in our article Create and edit unsubscribe forms)

Unsubscribe forms offer your subscribers the opportunity to unsubscribe from your newsletter if they no longer wish to receive emails from you. These forms are important to ensure that your email communication complies with legal requirements and respects the wishes of your recipients.

Functions:

  • Clear display of the unsubscribe option to make it easy for recipients to unsubscribe.
  • Possibility for subscribers to leave feedback on why they want to unsubscribe to improve your communication strategy.
  • Automatic update of your subscriber list after successful cancellation.

Preference Center

(→ Further information can be found in our article Integration and use of preference center)

Profile management, also known as a preference centre, allows your recipients to manage their preferences and interests with regard to the newsletters they receive.
This allows your newsletters to be better customised to the individual needs of recipients, as they can make their own settings.

Advantages:

  • Personalisation of emails based on individual profile data.
  • Improved target group segmentation for targeted marketing campaigns.
  • Higher engagement rates through relevant and personalised content

Help & Support

If you have any questions or need help, please do not hesitate to contact our Service Team.