Automation THEA: Introduction - Types of Automations and General Notes

CleverReach offers you several features and tools to optimize email marketing campaigns and THEA is one of our tools that help automate and improve the process.
In this article, we provide an introduction to the use of our automation chains:

Select automation type

Before you create an automation, you have the possibility to choose between two different types.

  1. Log in to your account.
  2. Select the Automation THEA area in the menu on the left.
  3. Choose between the single-track workflow and the multi-level workflow:

Single-track workflow

With a simple automation chain, you can create very simple and straightforward automations. These are particularly suitable if you want to automatically send one or more emails to a recipient after registration.

For more information, feel free to check out the article The single-track automation workflow.

Multi-level workflow

The extended workflow offers much more extensive possibilities. Here, filters and queries can take place, multiple starting points can be defined and multi-level chains can be built.

For more information, feel free to check out the article Automation THEA: The multi-level workflow.


If you have any further questions or need assistance, please feel free to contact our service team at any time.